BRUMS SS13 CAMPAIGN... BEHIND THE SCENES!

Every shot has its own story behind. I mean a special story. I’m convinced that those stories that have children as their main characters turn out to be the most memorable, and in the last few years I’ve collected a lot. To the point that one day I’ll throw my camera away (I’m not gonna tell you where), I’ll become an author and I’ll write a book about all that.

This might well be the very first story of that book. It tells about how the majority of boys (up to ten years of age) are literally disgusted by girls the same age…and Gerri is one of those boys.

Everything and everybody was ready for the new Brums ad campaign photo. A very important one I would say. The idea was to have each kid lying on another one’s back.

Initially I thought that the most difficult part would be to make sure that the little baby didn’t wake up. Nothing of the sort: the hardest thing is always something you were not expecting at all. Convincing Gerri to get close to a girl – as per the planned layout – was no easy feat. There seemed to be nothing to do: he was perfectly fine with being taken pictures of but not with any type of contact with girls. Girls are revolting, that was the message (which is perfectly fine for a 4-year-old boy…I’d like to ask him what he thinks about that in, let’s say, ten years time…).

Finally the negotiations we worked on in order to change his mind bore fruit (of course they involved a significant number of toys: smart boy!).

At the very last moment though he still tried a desperate move and asked whether it was possible to interpose the little baby between the girl and himself. His request was obviously rejected. And this is the photo.

MY INTERVIEW!

(versione italiana qui!)

Some time back my friends at Total Photoshop interviewed me. It took me a while before I made up my mind and published it here. The reason is that I wanted to think it over before uploading a video of my big face on the web.

Now I'm ready though.

And how about you? Are you ready to hear me talking for fifteen minutes? Be careful, it can easily make you fall asleep. 

In the video I'm talking about myself, of what I do and of course about the children, who give me the chance to have such a wonderful job. Thanks!

Le cinèma!

(italian version here!)

Have I ever told you about my passion for cinema?

I would go to the movies every night if I could, and I'd always sit in the front row (yeah, I like the front row, as I don't mind going home with a stiff neck in order to have nothing and nobody in between the screen and myself).

Unfortunately I live in Zurich and as I am not familiar with the local language I don't go to the cinema very often. Actually I don't do it at all. 

However, in the past few months I have found out that I can rent pretty much any movie I like through iTunes. 

I've recently watched The fox and the child, whose photography, in my opinion, is very beautiful. At the beginning of the story - in some scenes - light kind of invades the picture in a way that thrilles me. 

As I was watching it I did rewind some scenes over and over again. Until Luca had enough and took control of my laptop (I think that at a certain point he was so frustrated that he was about to punch me in the head). Watching a movie with me must be a real pleasure. 

Anyway, during my Christmas break (spent almost entirely in Padova) I enjoyed a movie (and Venetian soppressa) feast, as I went to the cinema almost every night.

I've seen every film I was interested in and I recommend them all!

Life of Pi (it's great in 3D) / Una famiglia perfetta / De rouille et d'os / Argo / The best offer / Skyfall (even though this is not my favorite genre I have to admit I really liked it.)

I also watched some animation movies:

-Hotel Transylvania

-The 5 legends

(by the way I noticed that when Luca and I go to see an animation movie we are always the only adults in the whole theater who are not actually accompanied by a kid. Sometimes we don't feel totally at ease and we try to hug a random child, pretending he's come to the cinema with us.)

Let's move on.

I did like a lot the movies I just talked about, even though the genres are so different. 

The one I liked the most is probably Moonrise kingdom by Wes Anderson.

I think it's poetry expressed through images. Have a look at the photo I posted below.